Our Story

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The beginning

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Searching our style

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New Generation

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Our Approach

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Our mission is to strengthen and differentiate all stakeholders (brands, independent sales agents, and opticians) with a unique offering and targeted support, aligned with their own strategies and ambitions.

Fashion is about something that comes from within you

– Ralph Lauren

The Values

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Elegance

Passion

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Flexible

Believe It

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Unity

Live It

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Access

Passion

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Diversity

Believe It

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Creative

Live It

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Goudezeune Leadership

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Goudezeune is led by Hans Goudezeune and Rienk Keuning, two experienced leaders who complement each other perfectly. Hans founded his smart distribution platform for niche brands in the eyewear industry in 2015, and Rienk joined as co-director in 2021.

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Hans Goudezeune

Founder & Co-Managing Partner

Hans developed luxury brands as an independent sales agent, including Christofle Paris and Hermès Paris in the L’Art de la Table sector, as well as luxury eyewear brands such as Silhouette, Chopard, St. Dupont, Daniel Swarovski, and Lindberg in the Benelux and France. Since 2015, he has been leading a global distribution platform for niche brands in the eyewear industry.

Rienk Keuning

Founder & Co-Managing Partner

Rienk Keuning brings over 35 years of international top management experience in the eyewear, hearing aid market, and biotech industries. He has held positions at leading companies such as Alcon, Nikon, Bausch & Lomb, Thermo Fisher, and CooperVision, working in the Netherlands, Germany, the United Kingdom, and the United States. His strategic vision and expertise drive growth and innovation at Goudezeune.

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Our Partners

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We can help you with any project

Through creative ideas, innovation & sheer determination